Inexpensive Marketing

Online marketing is in vogue again thanks to shrinking marketing budgets and volatile economic conditions. Search marketing (mostly Google based) is one of the most targeted forms of marketing, since the prospect is already looking for what the marketer is offering. Millions of customers out there are searching for your products and services. If you know how to tap that, you would require very few other tools to market your stuff.

Here are a few suggestion to leverage your search marketing efforts:
1. Set clear goals and objectives
2. Have well-defined target audiences
3. Put out relevant offers
4. Have a method to track conversion
5. Have synergy with natural search efforts
6. Time your search campaign to compliment other marketing campaigns
7. Choose your keywords carefully. Use search terms peoeple use to find and navigate your site, especially those used by visitors who converted to prospects or customers. Also use Keywords used by competitors. Research gathered from direct customer interaction will also be useful.
8. Pay attention to Blogs, wikis and other formats that host user-generated content.
9. Look for Brand names, trademarks, product names and/or newfangled industry terminology 10. Avoid corporate-speak—words used internally may not be the keywords used by prospects or customers.
10. Make use of professional software like Micro Niche Finder to target your market with razor-sharpness. Try it out here: http://tinyurl.com/5s325k

Kishore Dharmarajan