Depending on your marketing needs, make a clear list of services you would an agency to take up. Your marketing team needs to take a decision on what activities to be done in-house and what needs to be outsourced. Another important factor that you need to consider is regarding coordination between your in-house marketing team and the agency. For example: If you are keeping SEO in-house and outsourcing Content Marketing, then how are the two teams going to coordinate with each other. Here’s a list of capabilities that an agency can offer your firm: Website strategy, design and development Blogging and content creation Search engine optimization (SEO) Email marketing Social media marketing (SMM) Search engine marketing (SEM) Marketing automation Analytics Online advertising (PPC, Google AdWords, Facebook Ads, etc digital marketing dubai .) Along with these capabilities, also be very clear about the verifiable objective/goal of the marketing activity that y...
Comments