Depending on your marketing needs, make a clear list of services you would an agency to take up. Your marketing team needs to take a decision on what activities to be done in-house and what needs to be outsourced. Another important factor that you need to consider is regarding coordination between your in-house marketing team and the agency. For example: If you are keeping SEO in-house and outsourcing Content Marketing, then how are the two teams going to coordinate with each other. Here’s a list of capabilities that an agency can offer your firm:
- Website strategy, design and development
- Blogging and content creation
- Search engine optimization (SEO)
- Email marketing
- Social media marketing (SMM)
- Search engine marketing (SEM)
- Marketing automation
- Analytics
- Online advertising (PPC, Google AdWords, Facebook Ads, etc digital marketing dubai.)
Along with these capabilities, also be very clear about the verifiable objective/goal of the marketing activity that you want to outsource. This objective could be:
- Branding & Awareness
- Traffic
- Leads
- Sales
- App downloads
It is always better to link a marketing activity with an objective/goal.
II. Get ready for a marketing agency dubai
Look at the whole deal as if you were adding more team members to your company. You will have to cooperate for a long time, and I always encourage a transparent and open relationship in order to get the best results. Most importantly, you need to make sure that everyone is on the same page. The agency you hire has to understand your ideas, give you the necessary feedback, and at the same time, care for your campaign and make the decisions they think are right. In the end, it’s their expertise and knowledge that counts. They are the ones who will tailor your campaign, not you.
III. Decide on the Agency type
Digital marketing agencies come in all different shapes and sizes. It’s important to find one that fits well with your business goals and, just as important, your budget.
So, what makes digital marketing companies different?
A. General vs Specialized Services
Many agencies have certain specialty services that they excel at. For example, a website design agency might say they offer marketing services in addition. Or a traditional marketing agency will tell you that they have a digital marketing branch. While you shouldn’t immediately dismiss these agencies, you may not want to pull the trigger and go with them. Digital marketing is an incredibly complex, ever-changing industry. You want the agency that handles your business to be up to date on the latest trends and unfortunately, if digital is only a side-service, they might not be.
The decision again depends on your marketing requirements, if you are specifically looking to outsource a few specialized activities, then you can consider hiring an agency that excels in that particular skill set. Ex: Content Writing.
In contrast, if you are planning on outsourcing your entire marketing, then a multi skilled approach may be best, as improving your marketing takes a variety of strategies.
The first thing you need to do before searching for agencies is to take a call on this. Are you going for a full stack marketing agency or a dubai digital agency?
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